A 6-month coaching experience for purpose-driven business owners who want to create a solid, sustainable foundation for their business and expand their profits, impact, and dreams.

with Robin Barr

This hybrid learning platform / group business coaching experience helps you dive deep into the core elements that you need to perfect so you can reach your audience and effectively share your business with those who need it the most.

Registration now


Commit to yourself and your business

Learn foundational skills to help grow your business and impact

Be confident in the message you're sharing with the world

As a purpose-driven entrepreneur, you want to be everywhere, help everyone, and offer every service possible. 

But maybe you're unsure of things like clearly sharing your messaging, setting up systems and infrastructure that allow your business to grow smoothly, or attracting clients and closing sales like a dream so you actually can reach those people with your offer.

You know you were meant to share your business with the world so you can heal and transform those who need what you have the most. But how can you talk to those people if you aren’t clearly communicating how your business can help them 

(or are even reaching them)?

Understand the value you bring to the table...and how to share it

That's where Business Baseline comes in:

Communicate with your audience in words they’ll actually resonate with

Consistently set and follow-through on your goals

Learn techniques that will help you attract perfect-fit clients through your marketing and outreac

Scale your business like a pro without fear or worry that it will fall apart if one little thing goes wrong

Have a solid business communication foundation to grow on (whether this is your first business or your 50th)

You can create a profitable, sustainable (and yes, aligned and joy-filled) business that you're proud to call yours! One that is rooted in a solid purpose that you can easily share so you can make even more of a meaningful impact where the world needs it the most.


Knowing you’re reaching your perfect-fit clients with the right messaging so when it’s time to sell an offer, you get nothing but greenlights and yeses

Exceeding your income goals without trading your time for dollars because you have funnels in place that convert

Being the leader in your industry that people are attracted to so you can reach more of the people who need to hear from you the most and make an impact in this world

You + Me + Business Made Simple University = Business Baseline

This program will take you through the foundational business messaging and marketing modules available inside Business Made Simple University (BMSU).

BMSU provides the knowledge as the course platform we’ll be using to deliver the modules.

I provide the structure, the accountability, and additional instruction and coaching you need to implement these foundational pieces of the Business Made Simple Mission, Messaging, and Marketing modules in your business.

You provide the vision, belief, and action.

Together, this adds up to having accountability, support, and additional instruction as you learn and implement the Business Made Simple constructs so you can grow your business, make an impact, and confidently reach those who need what your business offers!

Space is limited, so if you know in your soul this is for you, enroll now!

Registration now


If you know you need to focus your mission, marketing, and messaging to be more effective — but you also know you won’t guide yourself through another course or large program alone,                                     is for you!

Business Baseline

- but you also know you won’t guide yourself through another course or large program alone,
                                   is for you!

If you know you need to focus your mission, marketing, and messaging to be more effective

"Robin’s Business Baseline Group helps you weed out who you don’t need to be talking to, and who you need to be talking to. It’s a more in depth, more in detail, structured way of how to market your business, how to build your funnels, and how to share out your story.”

- Sara A. Coach, Vision & Energy Shifter 

I would totally say do it!

Made for you

Business Baseline is a Hybrid Learning Platform / Group Business Coaching Experience Designed to Give You the Knowledge and Skills to Create a Strong Business Foundation with Expert Guidance and Peer Accountability

I love Donald Miller and his Business Made Simple program - so much that I became a certified Business Made Simple coach so I can teach his system layered with accountability, additional instruction, and group coaching.

Using the foundational pieces of the Business Made Simple Mission, Messaging, and Marketing modules, we’ll dive into the key elements that you must have in order to build strong relationships with yourself, your team, and your audience.

Identify your guiding principles that will cast your vision. Use these as guideposts as you make decisions in your business to unite and inspire yourself and others.

Learn how to create a marketing plan that will work for your unique business and goals so you can share your service or product with those who need to hear from you the most.

Discover how you want to talk to others about your business, the words that resonate with your audience, and how to package it to clearly communicate why your service or product will help others.

Mission Statement



Each month, we’ll have a theme and sequence to guide you through Business Made Simple University. I’ve picked the themes in such a way that we will build off of them in future months.

Not only will you have an excellent educational foundation thanks to the Business Made Simple University tools and trainings, you’ll also have instruction, coaching, and input from me and your peers in 2 group coaching calls each month.

During these calls, you’ll have extra guidance from the group and coaching from me. That way, you will improve upon the homework you started during the Business Made Simple University lessons so you can go from crappy first draft to ready-to-publish with ease and confidence.

Space is limited, so if you know in your soul this is for you, enroll now!

Registration now


It's your time

Learn foundational skills to help grow your business and impact. Receive accountability and support. Feel confident in the message your business shares with the world

What You Get When You Enroll...

We can't wait for you to join us!

12 2-hour group coaching sessions

Monthly themes to guide you through the foundational elements of creating a solid business message and marketing plan

Google Drive for us to share docs

Slack group to connect with your mastermind pals for support and accountability between group calls

BONUS Cheat sheets to guide you through the modules ($19 value)


This isn't just a course. It also isn't just a group mastermind. It’s a hybrid experience where you can hone your foundational business communication skills with accountability and group feedback and collaboration.


BONUS Forecasting spreadsheet to track your finances ($19 value)

BONUS Subscription to Business Made Simple University ($279 value)

BONUS Welcome gift box ($150 value)

Registration now


"Having Robin’s guidance and also a little masterminding has made a huge difference. I just want to say kudos to Robin. She is masterful at tweaking the words and giving you feedback on that on an individual basis. I hate doing it- but I want the result. I would never get this done on my own.” 

- Lisa Beacham


During the group coaching calls, you’ll receive feedback on what you’ve created. It’s the perfect time to workshop your messaging, receive constructive feedback, and implement what you’re learning that month.

What Makes Business Baseline Special? It’s All About Accountability!

When you enroll for Business Baseline, you’re making a commitment to put in the time and do the work — and so is everyone else! We’ll hold you accountable with gentle guidance and the expectation that we’re doing the work together. 

You’ll also have almost 24/7 access to me and your peers inside our private Slack channel for feedback and ongoing support between group coaching calls.

After each module we cover, you’ll have a completed item to use right away, whether it’s a mission statement, marketing plan, welcome email sequence — you get the idea.

Feel confident that your messaging is hitting the mark. The group will help you clarify your intentions and hone in on the right way to share it.

Give feedback to help others, too! It’s a two-way street.

We’ll have a total of 12 2-hour group coaching calls (that’s 2 each month!) for live instruction, coaching, and input from me and your peers. You can ask clarifying questions to dive deeper into what you learned during the modules, get feedback on your homework, and have time to brainstorm, workshop, and mastermind your drafts so it goes from crappy first draft to polished and ready to publish.

I am a big fan of collaborative brainstorming and masterminding, but I am not a big fan of watching recorded videos and doing homework. But I've found that when you mash those two together and you're held accountable for making progress, you really can get so much more accomplished. Since joining Robin's Business Baseline group two months ago I’ve gotten more done defining my mission and clarifying my storybrand than I ever could have done on my own.” 

- Karen Richards, Creative Confidence Coach

accomplished more than i could have on my own

It's your time

I Created Business Baseline to Give You the Knowledge You Want with the Structure You Need to Grow Your Business and Reach More People with Your Message

As a purpose-driven entrepreneur, you want to help everyone, yet the time you spend on business gets you few clients and fewer results. Business coaching with me will show you where to spend your time and energy so you can focus your efforts and reach the people who need to hear from you most.

I spent 20 years in the pharmaceutical industry as a leader in a number of corporate operational functions. For my own health, I decided to explore coaching and emotional healing.

During this time as I was running my own business and diving deep into these areas, I was hired as a coach for a large business coaching program.

After working with several hundred clients in that program over that period, I realized that what my clients needed was not only a coach, but someone who could help them co-create their messaging, marketing, business strategies.

Since building and implementing strategy is so much of what I did in my corporate life, I decided it was a great opportunity to merge my skills and experience to serve my clients from both a coaching and consulting capacity.

I combined my background in systems and business with coaching to create high-touch, personalized programs that will help you focus your energy on sustainable, impactful ways of growing your business so you can experience the freedom, ease, and fulfillment your business is meant to bring.

Hey! I’m Robin Barr

Business Made Simple Cerfitied Coach

"Robin's Business Baseline Group makes everything feel more simple. I’m very clear now on who I serve and I’m not worried so much about the details. I have really loved this group. I used to skip the masterminding- I couldn't do it. Now I look forward to it"

- Mercedes Saurbaugh, Women's Empowerment Coach

I am so much more clear

As a Member of Business Baseline, You’ll Be Able to…

Write an amazing email sequence

Implement systems and infrastructure so you can grow with ease

Understand your mission and write an impactful mission statement

Become a strong leader for your industry — and your team

Craft a lead generation magnet that actually generates leads

Stay in your genius zone and do the work that really matters to you

Think of sales as a supportive, nurturing process

Have group collaboration to make your message more impactful

Hone your messaging

Are you ready to learn skills to make your business foundation strong, impactful, and scalable so you can reach more of the people who need you most?


Registration now


Questions? I got you!

What happens after I sign up?

You’ll be receiving some emails from me and my team with your Business Made Simple and private Slack channel login credentials, invites to our live group coaching calls, and links to bonuses. You’ll also receive some goodies in the mail. Get some treats ready for your mail carrier as a thank you!

What do I get for my investment?

Business Baseline is a program that takes you through the core messaging and marketing modules of Business Made Simple University and helps you implement them.

You’ll receive a “course outline” of the modules we’ll cover inside Business Made Simple University to provide structure and framework to the experience. Then, you’ll have 12 total live group coaching calls for accountability, additional instruction, and coaching. This support will help you to implement these foundational pieces of the Business Made Simple Mission, Messaging, and Marketing modules that we’re working on together.

Bottom line: you’ll get accountability, support, and additional instruction from me as you learn and implement the Business Made Simple constructs. 

Plus some bonuses (scroll up to see the full “What do I get for my investment” list!)

What’s Business Made Simple / Business Made Simple University?

Business Made Simple University is the course platform we’ll be using to deliver your lessons. Business Made Simple was created by Donald Miller and, together with his team, provides foundational education to offer simple constructs and frameworks to make running a business easier.

What is the time commitment each month?

This program requires a minimum 1.5 - 2 hour time commitment on your part prior to each of the live group coaching calls to review the week’s lesson inside Business Made Simple University and complete your homework drafts. That’s at least 3-4 hours per month of individual work in addition to our 2-hour calls. However, the most successful students invest more time and energy outside the minimum expectation. You get out of it what you put in.

Is there homework? Why is it important to do the homework?

BONUS Subscription to Business Made Simple University ($279 value)

Do you offer payment plans?

Do you offer refunds?

When are the calls taking place?

What if I can’t come to all of the live coaching calls?

What if I need support between calls?

Will I get 1:1 feedback and support?

I registered but now I have a question. What should I do?